Wednesday, November 14, 2007
Magazine follows Radiohead's Idea
Paste magazine recently has followed Radiohead's idea of letting their customers pay as much as they want for a subscription to their magazine. A magazine to follow is Premier Guitar. Premier Guitar will be wrapping 10,000 copies of the December issue with a "pay what you want subscription card" that allows customers to pay anything they would like for their 12 months of reading. Their goal is "create exposure for a relatively new magazine," increase subscriptions and internet audience.
Hopefully this new idea that has proven success with Radiohead will show the same positive results with the magazines.
Posted by Lauren at 8:30 PM