Just days after Radiohead dropped their record label and released their new CD via the web many other artists began breaking the news of dropping their labels as well. Nine Inch Nails, Oasis, and Jamariqoi are among the few that have said they too will only sell their CD's online.
The newest artists to make headlines with this drastic change is Madonna. According to the New York Times Madonna is soon to leave Warner Brothers Records and "is nearing an agreement with Live Nation, the concert promoter, that would pay her more than $100 million in exchange for three albums and the exclusive rights to promote her concerts and to market her merchandise in a wide-ranging partnership, according to people briefed on the talks." Instead of relying on CD sales, Madonna will depend (as if she has to) on concert sales.
It seems like many artists are jumping on the band wagon (no pun intended). What will happen to the recording labels in the future?
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3 comments:
o wow, for some reason I didn't think that madonna would jump on this so quickly. Although she has always reinvented herself- now I guess shes the "Web 2.0" girl...that didn't turn out as well as I wanted.
What interests me about this phenomenon is the likelihood that artists will have more control over their marketing; from PR to advertising, these groups will now have full control of their messages, instead of having to rely on a corporate marketing team to manage their communications.
While I think that this could possibly be a good thing for the already established artist what about all those people that are trying to make it big? They could use the help of record companies to help advertise them and make them into a big star, because they are the professionals who know what they are doing. But the web is a powerful medium and I am sure that a lot of people are going to go more in the direction of doing things themselves.
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