New Public Relations Class at St. Edward's University Explores Emerging Social Media Technologies

New Public Relations Class at St. Edward's University Explores Emerging Social Media Technologies

In a new class offered at St. Edward's University, students learn about the innovative techniques that are being used in the public relations field.

AUSTIN, TX--October 25

This is the first class to be offered at St. Edward's University in the social media area of public relations. The class aims to teach about the different technologies being used as well as the study of their application in contemporary PR practice. The students will not only examine these technologies from a theoretical perspective by reading scholarly research and writings from PR professionals, but they will also learn how to use and author content for such online PR tools ourselves. Topics that will be covered include social media and Web 2.0, weblogs, wikis, podcasts, RSS feeds, viral video, social bookmarking, social media news releases, and other emerging web technologies.

As a result of taking the class, the students will:

Understand how the PR industry is incorporating new media and social media technologies into contemporary PR practice.

Understand the need to stay abreast of advances in communication technology in order to succeed as a PR professional.

Learn how to locate the information and the technical know-how to help you stay abreast of those advances.

Learn to create and adapt video, audio, and text for online PR tools.

Be able to produce webpages, weblogs, and podcasts for communications campaigns.

Be able to critically discuss the effects of the use of computer-mediated communication within the corporate and nonprofit environments served by the PR industry.

Founded by the Congregation of Holy Cross, St. Edward's University has been named as one of America's Best Colleges for 2006 by U.S. News & World Report and was selected by The Princeton Review for inclusion in the guide Colleges with a Conscience. St. Edward's is a private, Catholic, liberal arts university of more than 4,900 students located in Austin, Texas.

RELATED LINKS

Course Blog
The class blog that is kept by the professor which updates about projects and important news related information.

CONTACT INFORMATION

• Social Media For Public Relations (Agency)
  St. Edward's Univeristy
  Student
  3001 Congress Ave.
  Austin, TX 78704
  [Ashley's Blog]: [http://underwood04ashley.blogspot.com/]
  [Keegan's Blog]: [http://mkeeganwatkins.blogspot.com/]
  [Lauren's Blog]: [http://lauren-lalasblog.blogspot.com/]
  

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