Ok guys, i know you probably aren't thinking that this is going to be the most interesting post but the girls might be a little bit more interested....
This week is New York's Fashion Week where it is sheer mania with up-and-coming fashion designers as well as well established ones with names like Calvin, Ralph, Proenza, etc showing their Spring 2008 collections. In the years past the fashion show coordinators make sure to seat the most notable and influential in the front rows of the fashion shows. Afterall, their word of mouth can make or break the designers line that season. Anyway, this year there is a new group of people that will be seated next to the famous guests, BLOGGERS. That's right. To keep up with the growing trend of blogs, many media companies have hired extra people to blog about this weeks fashion shows. A woman by the name of Fabiola Beracasa will be covering the shows for Elle and New York magazine's. In addition the magazines will also be employing top models Selita Ebanks and Maggie Rizer to blog for them.
Unfortunately the bloggers will not have access to the extremely famous designers who are known by their first name such as Marc, Calvin and Ralph. This in turn will leave a great advantage for the underdog designers to gain attention for their clothes lines.
This is a great PR move. If I were presenting my line at Fashion Week this week I would make sure to have my clothes looking extra special knowing the word of mouth via the internet is a lot more opinionated. Now, there it is not just reporters bringing the fashion news to everyday people but it is the blogs that people are more than likely to see and read.
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4 comments:
A great example of how today's industries are recognizing the importance of social media, or end up left behind in the digital dust. You make a good point that blogging is a great way for up-and-coming artists to be seen on the internet. I think blogging has already become and indispensable tool for PR professionals because it's a cost-effective way to help publics stay up on the latest news.
Great posts, keep 'em coming!
USA Today's Fashion Week Blog
Bloggers Score Press Passes For Fashion Week
Great post! This is exactly what I hoped you guys would do for your blog posts! This is an good example of how blogs can be used for publicity purposes.
It would be interesting to follow those blogs and examine some of their posts/comments.
BTW - good job on the blog layout!
Thanks for the interesting article! I think that it is very interesting how the bloggers have now become the main influential source for the public. The success of designers at Fashion Week are typically determined by the celebrities that attend and occupy the front row. The status of the designer is determined by the front row, and I find it to be a good PR move for the up and coming designers to put the future of their line in the hands of the public. I think this article illustrates how bloggers are now becoming the new influential celebrities.
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