"Corporate Conversations"

In Chapter 5 of The New Influencers, the authors talk about corporate blogging. It was interesting that fewer than 10 percent of CEO's in Fortune 500 companies blog. Many are unwilling to give up control, but for some it is a better idea for them not to begin blogging. On the other hand, it would be wise for small and up-and-coming companies to begin participating in the conversation. By joining, a company can build customer and media relations, tell one's story, tackle an issue, feed a frenzy, and promote a product. A reason a lot of companies are saying they are blogging is that "it's the thing to do." Like previously mentioned, some bigger companies are just not cut out to fit in. If they do decide to launch one, it is a good idea for employees talk. Their word is considered more credible.

In addition, the safest route is a company blog in which the company is the topic of the blog. Examples given are "Nuts About Southwest," Dell's "One2One," and "Taylor Made." A good way to think about these kind of blogs is like a bulletin board in which company's are able to tell about what is going on in the company and what is going to come of it and to let customers give feedback, hopefully positive.

Executive blogs are also written. These are similar to a journal of senior managers.

Company Wide blogs are those written by employees of a company. These involve more customer and employee interaction.

An alternative to blogs for corporations to think about is using podcasts. These are proven affective and can attract a large number of prospective and fanatic customers.